These designs were created for an A/B test of the ezCater iOS App.

Users: Customers

Problem: Customers tend to order from caterers that are close to their event location. Since our search results were only showing restaurants in a list format, it took customers on average longer to decide what restaurant to order from..  

Goal: When placing an order, customers will have the option to see a map view. This will allow them to pick caterers that are in their area faster.

Business Impact: Reduce amount of time customers spend on placing orders.

Hypothesis: By offering a map view of search results, customers will have an option to make decisions based on the proximity of the caterer to the event address, reducing time per order.

Result: This A/B test helped us learn that the map integration was not valuable to our customers. The customers that interacted with the map ended up switching back to the list view to place their order.